Business Marketing

OVO Creatives Rules of Business Marketing Design 

Business Marketing Design is more an attitude than a system of do’s and don’ts. It’s an attitude that emphasizes the efficient and memorable delivery of information.

Purposeful

Business Marketers view design not as a matter of subjective likes and dislikes but as a strategic tool intended to achieve specific goals. Avoid unnecessary decoration. Every mark on the page must serve a purpose and make design decisions based on how efficiently their designs communicate a desired message to a specific audience. Business Marketing design begins with a plan, based on careful analysis of message, audience and competition.

Recognition

Business Marketers refuse to get lost in a crowd. They know is it better to stand out and be recognized rather than confused with their competition.

Recognize that customers and prospects are bombarded with thousands of competing messages each day. Accordingly, choose colors, typefaces and layouts that project a distinct, easily recognized image that sets their message apart and accurately reflects their values. The designs project a consistent image throughout all of their marketing. Consistency is achieved by using a unique combination of colors, type and layout throughout their print and online communications.

Readable

Business Marketing Design is reader-friendly design.

We recognize that readers are in a hurry and that anything that interferes with easy reading sabotages the delivery of their message, and make reading easy by paying close attention to typeface, type size and line spacing choices. Taking painstaking care with spacing, hyphenation and punctuation, we carefully avoid design traps like setting entire words in upper case or overusing white text placed against gray or black backgrounds. Color is never allowed to interfere with easy reading.

Emphasis

Business Marketers know when to whisper, when to shout.

They use design to help readers separate the important ideas from the supportive facts. They use the tools of emphasis to make their message’s information hierarchy instantly recognizable.

Simplicity

Business Marketers design to Simplify.

Business Marketing Designers recognize that readers quickly can lose interest when reading extended text, like articles, memos, newsletters or proposals. Accordingly, maintaining reader interest by breaking information into manageable, bite-sized chunks using techniques like segues, subheads, lists and sidebars. Simplicity also involves restraint. Business Marketers recognize that “less is more” when it comes to emphasis.

Instant Communication

In Business Marketing, Design is visual.

Striving to replace words and sentences with story-telling visuals. These include charts, graphs, lists, organization charts, tables and timelines that communicate at a glance.

Use visuals to quickly communicate comparisons, relationships and sequence. Business Marketers understand that words alone are not enough to ensure marketing success. The presentation of the words has to be as finely-executed as the words themselves. We understand that design is not a mystery, nor is it a cure-all. Rather, design is a fundamental business competency that can be mastered when the right resources are chosen and properly utilized.

Take a look at our design portfolio here