
In order to really gain the maximum benefit from having a web site these days, a site must be regularly updated. Today’s web sites are no longer a one-time build. Successful web sites and web campaigns require ongoing support, updates, case studies, Blogs, RSS Feeds, new looks, product launches & updates, forums, events, company news and much more.
OVO Creatives offers various support and maintenance packages at a fraction of the cost of hiring a full-time employee to perform similar activities.
CMS allows any registered user to log in and make changes and updates to their web site through an easy-to-use module, similar to editing a WORD doc. This requires about 1-2 hours of initial training, and then subsequent changes can be made in seconds, whenever you need them and as often as you please for a fixed cost.
CMS systems range in cost from a few thousand dollars to well over six figures for enterprise level CMS. OVO Creatives, however, uses a CMS containing various technologies and years of updates to allow an inexpensive, yet powerful and easy-to-use solution for small and large companies alike.
When you have daily or weekly updates of the content of several pages. Like articles,
announcements etc.
When several editors need to log on to the web site to update the content, their location
can be remote or from your office.
Some business owners start blogs to increase the amount of content on their website while others begin with a blog. To maximize the online impact and ability to make money with your website you need both static content (information that doesn’t change much) and content that is updated regularly (news, specials, tips, etc). The updated content (blog) builds interest, traffic and authority, helping make you the one people trust. The static pages convert that interest and trust into sales.
For most companies, there is no need to have both a website and a blog, you can use the blogging software, Wordpress, as both. Wordpress uses ‘pages’ for your static content, (like the description of your business) and ‘posts’ for dynamic content and news. Pages can have pages and subpages, allowing you to create easy site navigation for your visitors. Categories and tags make it easy for your visitors to move around your site, finding the things they’re most interested in.
Provide a channel for you to talk to your customers.
Attract potential new customers seeking to understand your philosophies.
Present with transparency, the person behind your business.
Position you as a leader in your industry.