Importance of personal branding and business branding

It is extremely important for entrepreneurs to brand themselves, specifically online, as your customers are looking for more than just a product or service.

Branding yourself means making yourself visible, and communicating via all avenues your personal value and what your stand for, with total clarity and consistency, so people will think of you and what you do, in case they need your product or service.

You need to incorporate personal branding and business branding to create value for your product and services.

To brand yourself, you need to work on the following points:

Identify the key commonalities that you and your company shares:

Figure out the commonalities that you and your company shares and work towards aligning them. Your key customers may be looking for honesty, authenticity and you need to find the attributes your customers are looking for and find a way to incorporate them in your business branding.

Position yourself as an expert:

Find a place to fit yourself in the market with more innovative ideas and thoughts. Ensure that you lead your category and stay on top always, which allows your competitor to just follow.

Connect with people on social media:

Feel free to discuss ideas and information with your connections on social media, who can be your potential customers in future, probably. Be an active communicator on social media and remember, it can bring you more people to avail your service and at the same time, if used wrongly can cost you your business. Make sure that you keep separate platforms for your personal and business brands here.

An entrepreneur can’t simply remain in a corner office, hiding up himself. In this era of social media, he definitely need to brand himself first as it is not just a product or a service, a customer looking for. Instead they’re looking for an experience – An experience that is more transparent and more authentic. Authenticity works because it enables people to relate to your business and encourages engagement and can turn mere audiences into future customers. So it is important that entrepreneurs not only brand their company, but also themselves.

IT’S YOUR TURN

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