OVO Creatives: Nurturing Brands with Design

Earth Hour 2010 Official video

We are proud to be supporting the Earth Hour campaign since its launch in 2007, and hope that you will give your support too by visiting their website at http://www.earthhour.org.

Eco-Bunnies

Being a bunny isn’t all about hopping around and eating carrots. Well mostly, but we do other stuff too. We are spreading the word about the effects of carbon emissions on the environment and encourage everybody to offset those emissions whenever they can. We recommend zeroing out emissions through ways mentioned in this video. It’s kinda funny when you think about it: decreasing your impact on the environment actually impacts the environment!

Top ten logo design tips to create a professional logo design

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Having accumulated our years of experience in the design industry, creating brand identities and logos, here we would like to share with you 10 tips to design a professional looking logo design.  Some may think that logos look so simple but what looks simple is actually more difficult to design. Hope that these tips will get you going on to creating beautiful logos that your clients will absolutely love.

1. Understand your Client.
First you will need to find out about the business activities, target audiences, the messages they want to send out, colours they like etc. All these will help you map out a ‘personality’ for the brand.

2. Do Your Research.
Do some research of what others in the industry have done. Most importantly not to have something similar to the Client’s competitors.

3. Keep it Simple.
You need to consider a simple logo design that looks good even when it is shrunk down to a small size, consisting of 2 – 3 colours maximum. In this way it promotes recognition.

4. Icon or Text?
Not every logo requires an logo symbol/icon, text only logos can be efficient too. Although we would say that those with only icons as logos, such as Apple or Nike have established their brands since a long time, hence are able to gain brand recognition from their logo symbols alone.

5. Be Unique. Stand out from the Crowd.
The logo being the first and foremost graphical representation of a company, it will need to leave a lasting impression and not resemble any other logo out there. Think out of the box.

6. Keep in mind the Essence of the Brand.
Remember the personality and message you want to bring out with the logo. For example, using a bright hue of red will not go well with a children not-for-profit organization, whereas it the feeling should be somewhat calming and nurturing.

7. Limit the number of Proposals.
Propose 2 – 3 mock up logo designs first, so that there is room for the Client to make recommendations on improvements and move towards the direction that they like. Giving more designs initially will only confuse the Client and not do you any good.

8. Keep your Client Involved.
This is a two-way process, and you will need to work with your Client who usually does not have the eye for aesthetics that you have been trained with. When they request for something that you may not agree with, it is good to try giving them what they want and then show improvements that you recommend and why. They ultimately
will need to be happy with the final design too.

9. Timeline.
Sometimes it is difficult to estimate exactly how long the project will take to complete. Of course also taking into consideration how most Clients seem to have urgent mission-impossible datelines, and multiple revisions to go through with. Consider giving them a longer timeframe than you expect, or tell them you cannot promise that the project will finish by the timeline they give, but you will try your best, considering that they work together on the timeline too and not have too many revisions, and that it is normal for projects to stretch for long periods of time that expected. This is to protect yourself from the troubles that may occur.

10. Sell your Work.
You will need to give a reason why the logo looks good and is suitable. One strong point on each logo design proposal is good enough.

History of the Internet

“History of the internet” is an animated documentary explaining the inventions from time-sharing to filesharing, from Arpanet to Internet.

The 5 Most Eco-Friendly Airlines

According to the Stern Review on the Economics of Climate Change, the CO2 from aviation accounts for 1.6% of all global greenhouse gas emissions and is set to reach 2.5% by 2050. IATA started the environmental movement for airlines by setting an important and semnificant goal – creating a zero-emissions airplane within 50 years. Last month, the airline industry also made a pledge to halve emissions by 2050 to force the development of a new, greener technology they can use. Some airlines have went further by pioneering new eco-friendly technologies that really make a statement. Here’s our pick for the five most eco-friendly airlines at the moment.

5. Virgin Airlines started its environmental efforts by signing a deal with Boeing that supposes the purchasing a number of eco-friendly aircrafts to use on their routes. The airline will receive 15 787-9 Dreamliners, that use 20% less fuel for every passenger onboard than other planes of a similar size. The new aircrafts will also be able to offer less bumpier takeoffs and landings, cleaner air, larger windows, more storage space and enhanced lighting onboard. Boeing also announced that over 500 787-9 Dreamliner aircrafts were ordered.

4. Continental Airlines replaced a large part of their fleet with planes that are more energy-efficient. The company saved an impressive amount of fuel and reduced emissions by 5%, after installing winglets on all their Boeing 737s and 757s. Moreover, the airline has begin experimenting Boeing 737s flights with bio fuel, which is made from extracts of algae and jartopha plants.

3. easyJet plans on installing new energy-efficient engines on all their Airbus A319s. By doing that, the low cost company intends to cut the mono-nitrogen oxide emissions by 25 percent. By 2015, the Easy Jet officials have in mind reducing noise by 25%, CO2 emissions by 50% and NOx by more than 75%. According to the company’s officials, EasyJet has cut its CO2 emissions per passenger kilometre by 18% since 2002. Their efficiency and use of smaller airports allows easyJet to fly more passengers/flight and emit 27% less carbon per passenger km than regular companies.

2. Lufthansa is one of the companies that made a commitment to the environment starting with the 1970s. Now, the airline plans to use at least 10% of bio fuel of the total fuel needed for flying and adopts new technologies and rules that will cut carbon dioxide emissions by 25% until 2020. Lufthansa also has a set of instruments onboard (Mozart) ozone, water vapor, N02 or CO2, which scientist use to understand weather and make forecast more precise. One of the most prominent accomplishments was

growing its traffic annually since ’91 while maintaining its CO2 emissions low. Also, installing 20,000+ lighter seats on aircraft in 2006 saved 12,000 tons of CO2 in one year alone.

1. Nature Air – What’s more eco-friendly than an airline built on a its 100% carbon neutral aviation program. Nature Air, Costa Rica’s national airline, engages passengers in a carbon offset scheme and a commitment for fuel reduction, both on the ground and in the air. They operate 74 daily flights with 8 aircrafts and improved fuel efficiency by 7% by training their crew, reducing aircrafts’ weight and focusing on flight planning. Nature Air has developed Costa Rica’s only bio-diesel fueling station and aims to become climate neutral by 2021, when the country will celebrate 200 years of independence.

Animation: Climate change, energy & action

A one minute animation about climate change and energy from WWF-Brazil.

1000+ Free Twitter Icons Collection

Your Twitter account may be a powerful medium to interact with your audience, but you’re missing out if your site visitors keep ignoring your Twitter icon! Make sure you’re getting all the followers you should by getting a Twitter icon that’s creative, original, and delightful. You’re spoiled for choice in this Huge Collection of Free Twitter Icons, so get your favorite and win new followers through the impact of your new icon’s design!

100+ Remarkably Beautiful Twitter Icons And Buttons from Hongkiat

100+ Free Twitter Icon Sets from Geek Sucks

400+ Beautiful Twitter icons for your Website from Blog Godown

650+ Ultimate Twitter Icons Collection For Web designers

A Huge Collection of Free Twitter Icons

Top 10 Beautiful Web Safe Fonts for Website Design

The definition of Web Safe fonts means that they are generic fonts that work throughout (most) Web Browsers and are used on all operating systems (Windows, Linux and Mac). So if you design web pages on any of these sytems or use any browser then they will be displayed the exact same. Of course, nothing is as easy as saying that Comic Sans works across all, the reality is, with Safari, that Bold doesn’t display well. So we have to play it safe, we have a very small range of fonts to use, so we have to be creative with what we have.

Below are a list of the most commonly used fonts for Blogging and Web Design.


(CSS) Font-Family: “Georgia”serif
Designed in 1993 by Matthew Carter for the Windows…read more on Wikipedia.


(CSS) Font-Family: “Arial”, Helvetica, sans-serif
The typeface was designed in 1982 by Robin Nicholas…read more on Wikipedia.


(CSS) Font-Family: “Courier New”, Courier, monospace
The typeface was designed by Howard “Bud” Kettler in 1955…read more on Wikipedia.


(CSS) Font-Family: “Trebuchet MS”, Helvetica, sans-serif
Designed by Vincent Connare for the Microsoft in 1996…read more on Wikipedia.


(CSS) Font-Family: “Lucida Console”, Monaco, monospace
Designed by Charles Bigelow and Kris Holmes in 1985…read more on Wikipedia.


(CSS) Font-Family: “Verdana”, Geneva, sans-serif
Designed by Matthew Carter for Microsoft…read more on Wikipedia.


(CSS) Font-Family: “Times New Roman”, Times, serif
Designed by Stanley Morison in 1931…read more on Wikipedia.


(CSS) Font-Family: “Lucida Sans Unicode”, Lucida Grande, sans-serif
It was developed by Charles Bigelow & Kris Holmes in 1993…read more on Wikipedia.


(CSS) Font-Family: “Tahoma”, Geneva, sans-serif
Designed by Matthew Carter for the Microsoft Corporation in 1994…read more on Wikipedia.


(CSS) Font-Family: “Impact”, Charcoal, sans-serif
designed by Geoffrey Lee in 1965…read more on Wikipedia.

10 Simple Steps to a More Eco-Friendly Office

Adopting a green lifestyle at home is a good first step toward living healthier and helping to save the planet, but you can extend your influence even more by going green at work too.

Whether you work in a home office of one, or a corporate complex with thousands of employees, consider these ways to reduce your business’ impact on the environment:

  • Start a bring-your-own coffee mug policy for the break room and ditch the foam cups. Your company will reduce waste and save money as well.
  • Bring real plants into the office. Fake greenery might be low-maintenance, but the real thing adds beauty and oxygen to your surroundings.
  • Turn your A/C down one degree. Each degree warmer you leave the thermostat in summer, and each degree cooler you set it in the winter can save 6 to 8 percent in energy costs.
  • Look into telecommuting. Every commute not taken saves on money, time and fossil fuel. Plus, studies have found that telecommuting boosts productivity too.
  • Bring back the errand-boy or girl. Rather than having lots of employees running in and out of the office for various reasons throughout the day, designate one person who can handle most or all of the out-of-office tasks in one trip, whether it’s picking up lunch, dropping off mail at the post office, making deliveries, etc.
  • Watch the paper and ink. Avoid printing documents that could just as easily be emailed, and print necessary papers on both sides. It also helps to institute a recycling program, and to switch to recycled paper and water-based inks.
  • Consider replacing aging desktop computers with laptops and LCD monitors instead, which can use up to 70 percent less electricity and generate less heat waste.
  • Catch the bus to work. The bus is cheaper and it is much better for the environment. Each car that you take off the road saves thousands of pounds of greenhouse gases ever year.
  • Use refillable pens. Rather than tossing the pens and the ink inside them, these pens can be used and refilled indefinitely.
  • Turn off any equipment that doesn’t need to be on when you’re not in the office, and — if possible — unplug them too. Every computer left turned on overnight and every coffee pot left plugged in eats up electricity and costs your company money.