Brochure is one of the effective marketing tools to catch the attention of your prospective customers. Brochure is distributed to spread a good word about your products or services that you intend to offer to your customers. Brochures are designed in a way so that it quickly grabs the attention of the reader and he/she finds it interesting enough to go through the entire thing.

Brochures can be used both for personal and commercial purpose. Design and planning of a brochure depends on your objective. You need to go for a brochure design that is compelling enough that a person feels the urge to read it and respond to it. The message catered through the brochure should be catchy and have the right blend of promotional elements in it.

The best way to create impact on your readers or target customers is to go for simple brochure designs. Leave out the overwhelming designs and try not to confuse your readers. Use large fonts that are easy to read without any effort. Do not combine stark background colors that would cause difficulty to read the content of the brochure. In the content part try to use short and simple sentences that are easy to follow. Choose a color combination for your brochure design that is soothing to the eyes and a font color that is convenient to read.

Maintaining a professional approach in your brochure design is also important to create positive impression on your target readers. But there is no point in spending a huge amount for high gloss expensive brochures. You can create a positive impact even through a simple approach. You can use relevant graphics in your brochure to accompany the content. Do not forget to provide your contact details so that your prospective customers can get in touch with you.

Whenever you design a brochure do not forget your targeted readers or customers. You should try to figure out a brochure design from their point of view. Make sure your promotional message is clearly visible to the readers and highlight the important aspects of your services or products for the target audience.

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Blending our strategic, digital branding and brand design services enables us to produce integrated solutions that engage thought, build awareness and most importantly deliver results.

At OVO Creatives, we recognise the importance of the role that your brand identity and all of the components associated with it play in both the public and internal perception of your business.

For your brand to be effective in a crowded market it needs to cut through the clutter. A strong brand will be perceived as a strong organisation, one you can rely on. For your brand to be effective, the design of your brand identity and its touchpoints must be based on a sound brand strategy platform that allows you to be more innovative, more dynamic and more consistent than your competitors. It all starts with establishing a clear understanding of the essence of your organisation and how it relates to your customers. It is then a matter of ensuring consistency across all communication mediums – conventional and online – making sure that your messages are loud and clear.

From business cards to corporate brochures, OVO Creatives offers a wide range of custom graphic and print design services that would help you add value to your marketing and communications strategies. We understand what it takes to communicate your message in a manner that is enticing to the intended audience, and our creative skills and experience can help you achieve  the following goals:

Communicate core company values and  differentiate your products or services from those of your competitors;

Develop a unique corporate personality and get a lasting impression on your target audience;

Establish trust and build loyalty among your prospects and customers

Technorati Tags: brand design, branding, branding design, brand company, branding company, brand consultant

From catalogue design to business cards and corporate brochures, we offer the full range of graphic design services that capture the personality of your business.

Our on-going relationships with several local printers also means that we can take the hassle out of having to liase with numerous companies. This also ensures that we can find you the most competitive printing costs.
Our Graphic Design Services:

Catalogue design
Brochure design
Logo design & Corporate Identity
Corporate Stationery
Publication & Magazine design
Banner
Graphics and icons
Illustration
Copywriting

Technorati Tags: catalog design, print design, graphic design

Singapore Design Firm

OVO Creatives is a design firm based in Singapore. Our Creative Media Department specializes in producing high-end custom web sites, logos and inspirational design. Utilizing our creative juices together with our strong marketing expertise, we create visual communication and technical solutions that help your company or organization reach all of its goals. Whether your company seeks to broaden its online presence, create an all new marketing plan, or simply to raise the bar on your competitors, OVO Creatives can help.

Digital Branding
Internet Branding / Marketing / Advertising / Website Design / Web Analytics / Copywriting & Marketing Writing

The Web is the ultimate customer-empowering environment. Your visitors decide where to go and what to see. And if they don’t like their experience, your competitors are just a click away.

That’s why we strive to develop highly usable websites that attract and keep customers. It means creating navigational structures that are easy and intuitive, together with effective search marketing strategies. Individual pages and entire websites are designed so users can find what they’re after in a fast and logical way. Our programming services allow you to integrate a variety of sophisticated functions, from content management systems to ecommerce development to back-end database integration.

We provide search marketing strategies like Search Engine Optimization (SEO), Google Adwords, Blog and email marketing campaigns to help bring in more qualified leads from your website.

Brand Design
Identity Design / Print / Graphic Design / Print Advertising & Campaigns / Copywriting

Graphic design is not just about style. It’s about finding the best way to communicate your message. We’ll help you produce materials that speak to your audiences in strong and clear ways: from stationery systems and direct mailers to annual reports and corporate brochures, we develop strategic communications pieces that reflect your brand’s personality.

Our design work can be geared to match your existing brand image, or we’ll help you to define a new look for all your communications with a complete corporate identity.

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OVO Creatives nurture businesses by implementing internet branding, web design and graphic design strategies to capture the minds and also the hearts of your target markets, making your business goals, hopes and desires come alive in a fresh and honest way.

A Singapore design agency, we provide complete design services suitable for virtually any communications challenge. Our graphic design and website design capabilities are enhanced with expertise in branding to create strategic marketing solutions, nurturing businesses by implementing offline and online branding strategies to capture the minds and also the hearts of the target markets.

Companies look to us for a variety of projects, from creating their latest annual report or corporate website to establishing a comprehensive visual identity program from the ground up. We provide the framework companies need to tell their unique stories, attract customers, and keep them coming back.

The OVO Creatives design concept is different from the other web design and branding companies’ concepts and services. Our website design concept is based on the internet branding approach, which emphasizes on designing websites according to the existing branding strategies of companies. Our graphic design and website design capabilities are enhanced with expertise in branding to create strategic marketing solutions.

OVO Creatives has also launched the OVO Care project to provide quality branding design solutions to selected non-profit organisations. Currently working on the new logo and website for The Star Shelter, a project by the Singapore Council of Women’s Organisations (SCWO), one of the beneficiaries of the President Star Charity.

Technorati Tags: design, singapore design, singapore designer

Eighty % or more of the marketing message used in print media and advertising are 100% ineffective.
Is Yours one of them?
In order to capture your prospects attention you must first give them a compelling reason to listen to your message. Whether it’s a full page magazine ad, or a small postcard, professional design can make the difference between a successful campaign and a total failure.

An effective message will go beyond announcing services and more into what the company has to offer to the client…and more specifically how the client will benefit from these services. This is called benefit-oriented marketing and it is almost always overlooked.

OVO Creatives will help you develop a message and image that commands
attention and promotes tangible benefits to your target audience in a style that
significantly increases your lead generation.

Here are a few of our most popular print media and advertising projects:
Print Ad campaign

Brochures and Presentation Folders

Direct Mailer

Corporate Identity (Business cards, envelope, letterhead, etc.)

Displays (See Exhibition & Event Design)

Inserts, newsletters, template designs

Annual Reports & Catalogs

Magazines & publications

Product & Packaging Design
We can deliver any print request you may have, as well as fulfill the actual
printing services to assure a quality job.

Technorati Tags: advertising agency, advertising design, advertisement design, print ad, print ad design, print advertisement, magazine advertisement, newspaper advertisement, singapore advertising

It may be the age of electronic media, but the tangible essence of print media still makes a critical impact.
Make a Powerful Impression with Impactful Designs from OVO Creatives!
In today’s fast-paced business environment, customers turn to your website as their primary resource for a brand impression. The presentation materials used in meetings, however, sent as direct mail or handed out at conferences and shows also play an important role in your sales cycle.

Print Media Now Plays a Very Different Role in Sales & Marketing

OVO Creatives recognizes the trend toward shorter, “to the point” graphic design that guides prospects toward becoming customers. A brand impression is formed based on customers’ interpretation of your presentation media. Nearly 80 percent of the time, a customer’s next step will be a visit to your website, which must reinforce that positive brand impression.

With the popularity of web and electronic media, the purpose of presentation materials has shifted. These materials no longer serve as the primary method for learning about a company’s services and competitive benefits.

Today presentation folders and brochures should simply stimulate your prospects to do one of two things:

Visit your website
Call your company

When brochures and other printed graphic design materials become text-heavy and cumbersome, readers perceive the process of information gathering as tedious. More than likely such media will become fodder for the circular file cabinet.

OVO Creatives takes a “marketing first” approach toward all print media and graphic design. Everything we design must first communicate an intriguing marketing concept that leads toward calls to action that spur the next level of contact.

The end result?

Your prospects are impressed by your message and graphics and are impelled to learn more. Powerful impressions, more conversions, more sales.

Technorati Tags: annual report, brochure design, design company, graphic design, graphic designer, newsletter, singapore design company