A corporate identity comprises of a cohesive and consistent series of recognisable elements; a logotype, a logo, a strapline or slogan, imagery and a palette of colours specific to your company. It can also include a mission statement, a code of conduct and a series of guidelines and principles that the company and all who [...]

Your logo design may create a prospect’s first impression of your business… Make sure you create a high-impact impression. Your logo should not only let prospects know what you do, it should captivate them. Your tagline should further define your market niche and communicate your company’s core benefits to your target market. A logo is [...]