Online Ad Spend Growth is Historic

Internet ad spending grew by a third from 2005 to 2006, according to the Interactive Advertising Bureau and PricewaterhouseCoopers (IAB/PwC). Online ad spending revenues totaled $16.8 billion in 2006, up from $12.5 billion in 2005. eMarketer benchmarks its own online ad spending estimates against IAB/PwC data. The full-year actual total surpassed eMarketer’s 2006 estimate of [...]