In the Internet space, branding means creating a great user experience. Internet branding moves beyond logo, tagline, key messages and graphic identity into the customer’s real-time interaction with the brand, for the entirety of the online experience. This is achieved by a combination of various methods, from having a user-friendly website with relevant content, to [...]

There are two ways to get to the top of the search engine listings: using search engine optimization (SEO) to boost your rankings, and buying your way to the top with pay per click (PPC) listings. Which method should you use to promote your web site? Instant Gratification With PPC PPC advertising programs such as [...]

Internet ad spending grew by a third from 2005 to 2006, according to the Interactive Advertising Bureau and PricewaterhouseCoopers (IAB/PwC). Online ad spending revenues totaled $16.8 billion in 2006, up from $12.5 billion in 2005. eMarketer benchmarks its own online ad spending estimates against IAB/PwC data. The full-year actual total surpassed eMarketer’s 2006 estimate of [...]