Search Engine Optimization (SEO) is the science of search as it relates to marketing on the web. It is mostly technical in nature, combining programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. It is not just technical, nor copywriting, nor links, nor just search engine submission, but an intricate blend of over a hundred variables into the fabric of a website. It is difficult to accomplish without a formal proven methodology and strong proprietary tools.
Each day, millions of Internet users are searching information for various purposes. With each search, search engines generate tons and tons of information indexing them on its result pages. These result pages are called Search Engine Results Page - SERP.
In today's competitive internet world, ranking on these SERP play a dominant role in the way business is done. Research has confirmed that 70-80% of prospective web customers use search engines to find relevant content and search engine marketing is the most widely used method of attracting visitors to a website. As a result, competition is fierce at the top of the search engines.
Additionally important is the quality of the content. If a web site looks good or not, is of no importance to search engines but how the pages are coded and how the navigation is set up, is of high importance to the bots when visiting your web server to crawl your site.
91% of users use search on the Internet on a regular basis
80% of the clicks on Google are on the organic search listings
SEO is capable of bringing in more qualified leads, at a better ROI, than
traditional advertising venues of the past
To stay top on these search engine rankings, it takes a dedicated professional team to manage Search Engine Optimization – SEO. Search Engine Optimization is the process of improving the volume and quality of traffic to a web site from search engines via natural search results. This in turn means ranking high on search engines for terms related to your business.
Here are the search engine results of some of our SEO projects:
(as of 8 May 2008)
www.pressurefunk.com
- keyword 'plasma rental' 1st on Google Singapore
- keyword 'lcd rental' 3rd & 4th on Google Singapore
- keyword 'projector rental' 4th & 6th on Yahoo Singapore
- keyword 'plasma rental' 2nd on Yahoo Singapore
www.halcyonflux.com
- keyword 'reiki donation' 1st on Google & Google Singapore
- keyword 'free reiki for children' 1st on Google & Google Singapore
- keyword 'reiki donation' 1st on Yahoo Singapore
- keyword 'reiki healing' 5th on Yahoo Singapore
Our comprehensive Search Engine Optimization approach has been designed for successful results:
We will spend time interacting with you personally on your needs, understanding your competition and goals. This will help us design a well targeted optimization plan for you.
It is very important to evaluate your website in order to check its functioning and limitations. We judge the effectiveness of the content, design, navigation and underlying technology used on your webpage and use specialized tools to measure the size of your audience and the patterns of how they use your website helping you take the necessary corrective measures to ensure that your website serves the purpose you intended for it.
As SEO is a long process with various considerations and factors to be applied to the website design, it is easier and more cost and time-efficient to implement SEO together with your website design with our Web Design Package.
Sites rank on search engines for search terms, also called keywords. It is very important to know the targeted keywords for any site. All downstream SEO processes depend on the keywords identified for a particular website.
Several factors go into the selection for keywords like: relevance to the site concepts, keyword traffic volume, keyword difficulty etc. OVO Creatives will work with you on defining the keywords for your site and detail course of action will be laid out on how the SEO efforts will be directed to target those keywords.
Code/Links/Internal Site Structure
We implement our unique optimization and structuring on your website to be SEO frendly, like meta and title tags, naming of the links and navigation. Of course we have other optimization "secrets" as well!
Links play central role in SEO. The more sites linking to you the more popular you site is. We submit your website to search engines and directories.
Besides helping generate leads, OVO Creatives deploys a suit of tools to help you track the various aspects of traffic and conversion with Google Analytics:
The analysis can reveal:
Traffic Patterns
Demographics
Entry Pages
Exit Pages
Click Patterns
Keywords used
which help streamline the marketing campaigns and focus on re-design of various aspects of the web site and seo campaign.
Passion + Design
