Website Analytics is the process of tracking, collecting and analyzing data about the visitors to your website. Website analytics provides you, the website owner, with a detailed view of how visitors interact with your website. In addition, website analytics helps website owners track and monitor conversion and ROI goals from both Cost-per-Click (CPC) Marketing campaigns, the organic listings of search engines, such as Google, and other online and offline marketing campaigns.
Website Analytics allows website owners to track visits per each keyword employed by online searchers. With Website Analytics, website owners can monitor visits to your site from all referring domain URLs including Google, Yahoo!, Live Search (formerly MSN), other search engines and other domain properties. For example, Website Analytics permits website owners to ascertain the keyphrases used to access your website pages, number of keyphrase impressions, amount of clicks/visits per keyphrase, clicks per referring domain URL and, last, sales conversions and ROI per keyphrase or referring domain URL. In an instant, Website Analytics tells us if our website visitors came from paid listings, organic listings, email marketing campaigns, affiliate programs or other direct referrals. In sum, Website Analytics tracks visitors and marketing campaign efficiencies so that the return on your advertising investment can be optimized.
OVO Creatives sets up, configures, implements and monitors our clients Website Analytics programs for your website.
Actionable insight into your advertising and website design
Website analytics helps you find out what keywords attract your most desirable prospects, what advertising copy pulled the most responses, and what landing pages and content make the most money for you.
Sophisticated Analytics
Our analytics has all the features you'd expect from a high-end analytics offering. It also provides tightly integrated AdWords support, so you can view AdWords ROI metrics without having to import cost data or add keyword tracking codes.
Scalable for any size site
Google analytics is a hosted service that runs on the same servers that power Google. From large, high-traffic corporate sites to small sites, Google Analytics delivers consistent service.
Tracks all campaigns
Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.
Keyword and Campaign Comparison
Track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines.
Custom Dashboards
No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.
Trend and Date Slider
Compare time periods and select date ranges without losingsight of long term trends.
GeoTargeting
Find out where your visitors come from and identify your most lucrative geographic markets.
Passion + Design
