Corporate Identity Guide (CI)

A corporate identity comprises of a cohesive and consistent series of recognisable elements; a logotype, a logo, a strapline or slogan, imagery and a palette of colours specific to your company. It can also include a mission statement, a code of conduct and a series of guidelines and principles that the company and all who are associated with it, respect and abide by.

It is essential that visual elements and symbols are reproduced and positioned with absolute precision to ensure that your brand is strong, recognisable and is not diluted by duplication without firm guidelines.

This standards manual comes in PDF format showing acceptable color & layout options for various media. It includes both specs as well as visual examples.

A Corporate Identity Guide lets you set standards for all media developed, either for a single location or numerous offices. This assures your logo and key
brand collateral is always displayed correctly in any media or communication tool.
It includes spacing, styles, colors, fonts, margins, images and much more.
OVO Creatives unique Corporate Identity Guide also includes selected color
schemes for marketing, advertising, web standards and key communication tools.
Includes:

LOGO STYLES AND FORMATS FOR:

CMYK / PMS
Black & White
RGB Values, Web Color Matching
Unacceptable Logo Use
PRINT AND LAOUT GUIDELINES FOR:

Corporate Color Palette
Make sure all your media uses a color theme that is approved and consistent.
Our unique blending system picks main and complementary colors to assure a
professional and compelling image.

Approved Corporate Images
Here we decide the style of images used for web and print promotion, including
your web site.

Business Card
Margins, fonts, and guides in final format

Tag Lines
Font, size, colour and where to place them

Letterhead
As applicable first and second page margins, fonts, print, guides in final print format

Web Site
Fonts, colours, and position of logo on website

All other printed materials
Margins, fonts and guides in final format

E-Mail
Singature design for emails

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