How to attract customers to your online business
Marketing your Online business is not that easy and attract clients to your e-business or sales page is much difficult than marketing a blog or any other type of website. For ecommerce merchants, new customers mean new business opportunities. Acquiring users for an online store may be not that easy and time consuming. If you are thinking that you are offering the best products ever, unfortunately, default people will not be bother you unless they know who and what are you offering. Channel traffic to your ecommerce by getting their attention and targeting influencers to aware your products. More traffic going to your brick and mortar retail store means more sales. Also, increase your placement in search engine rankings, known as search engine optimization (SEO).
- First Impression of your website
Have a attractive website that attract attention that first impression last. It’s only take a customer 3 seconds decision to look at your website or skip to another site. If they are not impressed, they won’t buy anything and won’t ever come back.
- Social Media Activity
Do free promotion on social media channels. Publish advertisements among networks, Of course there are costs involved, but the mere presence is free. Advantages are they can bring lots of benefits to you. Provide marvellous content, be interesting and outstanding, so that people will want to follow you. This is a great marketing channel that are free and at no expenses to you. Post your articles regularly to keep your customers follow you. Keep in contact with your users, have two ways of communication, feedback follow up and capture their attention. Select the channels that you are expert in, Facebook and Instagram because they can drive business to your online stores. Request your family and friends to share the store with their networks. This increase a higher rate of success than reaching out to publics, and everyone share this may give you sufficient momentum to keep a regular stream of customers. Lastly, graphics post always has a great impact on your customers and more engagement.
- Website Update.
Many customers like to search and know for what’s new for the store. The search engines like to highlight and includes websites that have new update information or latest added content. The key here is to choose a web hosting service or site platform that allows you to update your site easily and often without going to any hassle and complication.
- Bridge Your Links.
Link your blog to your website, also include links in email newsletters to subscribers and on your social media feeds. This is to channel and build traffic to your website so you has a higher chances in search engine results. Just add links to content across all the digital platforms you use, comment on local news sites with a link to content on your site. This will do all the jobs for you and drives people indirectly to your retail store.
- Good Customer Service
Customer come first, the important phrase and golden rule for all service industry. Outstanding customer care always impress and give best result. There is no better promotion than satisfied clients with personal touch service. Make the experience of buying in your store remarkable and a good memory to all customers. Always respond fast to all queries or feedback, even though you do not have all solutions but immediate respond mean to the customers that you are care and you are concern because timely responses are the key to successful business.
- E-mail marketing
E-mail marketing is cheap and effective method to attract customers. Encourage site visitors to register for a newsletter, special offers, or discounts. You will get many new opportunities to convert that subscriber into a paying customer. You can email to update your customers about new products launching, sales and promotion to attract their interests. After their previous purchase, follow up with a email and recommend similar or recommend products that they might consider, so that they are aware and to make another purchase. If they are not been active in your store for a while, send a greeting email to make them revisit your website and present them with discount coupons for new purchase. Send your email list with interesting articles or stylizations related to your products to inspire people and make them visit your store. The most important thing is to be creative and know which channels to use to keep in contact with them.
- Contest Marketing
This mechanism will attract potential customers to register or sign up in exchange for a chance to win a prize. It is rather a psychological mechanism that is responsible to attract human buying behaviour. Similar to email marketing, it’s attracting new customers and is a gateway of sorts that introduces customers to a merchant and increases the chances of making a sale by increasing the amount of exposure.
You can distribute discount coupons to new clients, so they have a stimulus to make their first purchase. It is highly recommended by giving them a special offer to aware loyal customers to make them back for next purchase to use the coupons. All of these will make your clients feel special and encourage them to shop in your store.
- Ads that Pay-Per-Click
Pay-per-click advertising is classified as the premier online marketing tool for appearing in the top list of a search page in greater chance of getting a new business but there is cost involved. Pay-per-click ads advantage is it appear on search engines and other sites. When someone or a potential customer clicks on one of these ads, the marketer is billed. You may want to consider using Google and Bing as they do offer such service and tool. Try looking at other PPC networks, including Facebook, to reach potential new customers no matter where they shop. Once a PPC network or networks have been chosen, it is important to have clear goals and a clear plan of execution.
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