Singapore Search Engine Optimization (SEO)

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the science of search as it relates to marketing on the web. It is mostly technical in nature, combining programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. It is not just technical, nor copywriting, nor links, nor just search engine submission, but an intricate blend of over a hundred variables into the fabric of a website. It is difficult to accomplish without a formal proven methodology and strong proprietary tools.

Each day, millions of Internet users are searching information for various purposes. With each search, search engines generate tons and tons of information indexing them on its result pages. These result pages are called Search Engine Results Page – SERP.

In today’s competitive internet world, ranking on these SERP play a dominant role in the way business is done. Research has confirmed that 70-80% of prospective web customers use search engines to find relevant content and search engine marketing is the most widely used method of attracting visitors to a website. As a result, competition is fierce at the top of the search engines.

Additionally important is the quality of the content. If a web site looks good or not, is of no importance to search engines but how the pages are coded and how the navigation is set up, is of high importance to the bots when visiting your web server to crawl your site.

Why you need Organic Search Engine Optimization?

91% of users use search on the Internet on a regular basis

80% of the clicks on Google are on the organic search listings

SEO is capable of bringing in more qualified leads, at a better ROI, than
traditional advertising venues of the past

Services for Successful SEO

To stay top on these search engine rankings, it takes a dedicated professional team to manage Search Engine Optimization – SEO. Search Engine Optimization is the process of improving the volume and quality of traffic to a web site from search engines via natural search results. This in turn means ranking high on search engines for terms related to your business.

Here are the search engine results of some of our SEO projects:
(as of 8 May 2008)

www.pressurefunk.com

– keyword ‘plasma rental‘ 1st on Google Singapore
– keyword ‘lcd rental‘ 3rd & 4th on Google Singapore
– keyword ‘projector rental‘ 4th & 6th on Yahoo Singapore
– keyword ‘plasma rental‘ 2nd on Yahoo Singapore

www.halcyonflux.com

– keyword ‘reiki donation‘ 1st on Google & Google Singapore
– keyword ‘free reiki for children‘ 1st on Google & Google Singapore
– keyword ‘reiki donation‘ 1st on Yahoo Singapore
– keyword ‘reiki healing‘ 5th on Yahoo Singapore

Our comprehensive Search Engine Optimization approach has been designed for successful results:

• Initial Consultation
• Website Analysis/Competitive Analysis
• Keywords Research and Selection
• Page optimization and Copywriting
• Search Engine Submission and Link Popularity
• Website Analytics
• Reporting and Tracking
• Search Engine Optimization Maintenance

Initial Consultation

We will spend time interacting with you personally on your needs, understanding your competition and goals. This will help us design a well targeted optimization plan for you.

Web Site Analysis / Competitive Analysis

It is very important to evaluate your website in order to check its functioning and limitations. We judge the effectiveness of the content, design, navigation and underlying technology used on your webpage and use specialized tools to measure the size of your audience and the patterns of how they use your website helping you take the necessary corrective measures to ensure that your website serves the purpose you intended for it.

As SEO is a long process with various considerations and factors to be applied to the website design, it is easier and more cost and time-efficient to implement SEO together with your website design with our Platinum OVO iBranding Web Design Package.

Keyword Research And Selection

Sites rank on search engines for search terms, also called keywords. It is very important to know the targeted keywords for any site. All downstream SEO processes depend on the keywords identified for a particular website.

Several factors go into the selection for keywords like: relevance to the site concepts, keyword traffic volume, keyword difficulty etc. OVO Creatives will work with you on defining the keywords for your site and detail course of action will be laid out on how the SEO efforts will be directed to target those keywords.

Page Optimization and Copywriting

Code/Links/Internal Site Structure
We implement our unique optimization and structuring on your website to be SEO frendly, like meta and title tags, naming of the links and navigation. Of course we have other optimization “secrets” as well!

Copywriting
What content you choose to put on your website literally speaks volumes about yourself.

We will create content that mirrors your customer’s expectations, is unique, valuable and crucial to your brand, your products and your company. Customers and people who are viewing your webpage will benefit from it and take action based on it. Our creative writers are experienced in writing for varied topics and blending keywords effortlessly into the content; we can come up with the content based on your ideas or we will work on the topics that you provide, on specific topics of interest for you or can manage the entire site content for you.

Search Engine Submission and Link Popularity

Links play central role in SEO. The more sites linking to you the more popular you site is. We submit your website to search engines, directories and through link exchange.

With our Search Engine Optimization Service, we submit your website to over 10,000 search engines.

Website Analytics

Besides helping generate leads, OVO Creatives deploys a suit of tools to help you track the various aspects of traffic and conversion with Google Analytics:

The analysis can reveal:

Traffic Patterns

Demographics

Entry Pages

Exit Pages

Click Patterns

Keywords used

which help streamline the marketing campaigns and focus on re-design of various aspects of the web site and seo campaign.

Reporting and Tracking

We provide monthly report and analysis on how the site is faring on major search engines. The reports provides details on several important parameters we monitor and shows how the site is faring on those.

Search Engine Optimization Maintenance

Ongoing “maintenance” and optimization is the key to achieving top SEO results. Unfortunately, this practice is seldom used, and even more seldom implemented correctly.

Web optimization is a science in constant evolution; requiring updating to keep in rhythm with algorithm changes, new site postings, and building your page rank or “value” on the web.

Worked on monthly, our ongoing SEO efforts will build the “value” of your web site as seen by major search engines. The ROI is tremendous when compared to traditional marketing and advertising techniques that are much more costly.